Small businesses and startups have fewer employees, lower revenue and related budgets. No matter how good their products are, if they do not get the right packaging solutions, they might face lower sales, degradation of reputation and higher costs. That’s what creates a need for quality yet affordable packaging for small business and startup as well as the selection of the right product packaging company in India.
Challenges Faced By a Small Business and Startup
Small businesses and startups need to stand apart, create a unique brand identity and cannot miss any growth opportunity. However, every entity might not understand the value created by affordable packaging design ideas.
Thus, the following are the challenges that lead to a demand for affordable packaging for small business and startup:
- Improving brand reputation
- Product protection
- Gaining buyer’s trust
- Increasing brand awareness
- Improvement in customer experience
- Creating loyal customers and more
In this regard, Aman Print & Pack LLP is a leading manufacturer and supplier of affordable packaging solutions in India that effectively communicates with clients to understand the
5 Factors to Select the Right Affordable Packaging Solutions
The top 5 factors in selecting affordable packaging solutions for a small business and startup depend on the requirements of the products, industry and the business. The other factors for the selection are:
1. One Size Doesn’t Fit All
All products won’t fit into the same packaging design. A larger packaging means a waste of materials and indirectly, a sustainability problem. On the other hand, smaller packaging means damage to the inner product. So, affordable packaging solutions must be made with accurate product measurements to provide customers with a memorable unboxing experience.
2. Looks Matter!
Earlier, people used business cards, but now, the printed packaging is enough to tell the story. The affordable packaging for small business and startup must convey an emotion, just like the tagline, to attract the target audience. Similarly, the products can stand apart on the shelves by drawing the buyer’s attention in seconds.
3. The Journey of the Packaging
The products generally get stacked, transported and kept on the shelves for a long time. So, affordable packaging solutions should be manufactured accordingly. It must survive various weather and storage conditions, product types and shapes and more.
4. Products Come in Different Forms
Pointed products require strong yet affordable packaging design, while fragile ones need shock-absorbing packaging. On the other hand, liquid or sticky products require leak-proof packaging and corrosive materials need protective and affordable packaging that prevents negative interactions.
5. Quality and Simplicity
The manufacturer must not only provide affordable packaging for small business and startup but also ensure quality and simplicity. Such entities cannot allocate resources to thoroughly test the packaging and might struggle due to the overcomplicated packaging. Similarly, cheap packaging for small business and startup must also meet the shipping requirements and save them from additional costs.
Top 4 Questions Related to a Packaging Manufacturer
Selecting the right packaging manufacturer is the first step. Consumer behaviour, market demands and industry requirements play a key role in selecting a manufacturer of affordable packaging for small business and startup. So, the following are the 5 qualities that help you wisely select a manufacturer:
1. Do They Use the Right Packaging Material?
Particular types of packaging are suitable for particular products. For instance, blister packs are used in the pharmaceutical industry (for granules, pills, capsules, etc), the stationery industry (for pencils, pens, erasers, etc), electronic goods (USB drives, chargers, cables, etc) and more.
Flexible packaging is used in the pet food, pharmaceutical, food, and beverage industries, while PET packaging for personal care products (eg. lotions, body wash, shampoo, etc), pharmaceuticals (eg. supplements, medications, vitamins, etc), clothing and accessories and more. PP cartons can store and transport fruits, vegetables, food items, stationery, etc
These are only a few applications. The manufacturer providing cheap packaging for small business and startup must use the right materials for manufacturing the packaging solutions.
2. Do They Provide Custom Packaging?ns?
Every brand must create a strong identity with custom clear or printed packaging solutions. So, the manufacturer must provide cheap packaging for small business that helps the brand connect to the audience as it can increase the sales for the company.
3. Do They Focus on Product Protection?
Many fragile products heavily rely on protective packaging with moisture resistance and airtight seals during transportation. Thus, affordable packaging for small business, startup or any growing business must include these qualities to protect the product integrity and save the business from landing in financial trouble.
4. Do They Use Advanced Machines?
Advanced machines help ensure that the affordable packaging design aligns with the industry trends and reduces the chances of human errors. Such machines help them in bulk manufacturing in a shorter period with accuracy. On the other hand, businesses can remain competitive and be aware of industry trends.
In this regard, Aman Print & Pack LLP includes an infrastructure with modern printing machines and a team of experts who provide customised packaging solutions in India and abroad. With an experience of 20+ years, this company serves 10+ industries including advertising, pharmaceutical, stationery, cosmetics, home textiles, FMCG, giftware, POS Display, Lingerie/Hosiery and home furnishings and provides ultimate solutions that meet every brand’s value.
Need a Packaging Partner for Your Growing Business Needs?
Conclusion
Whether a business is getting clear or printed packaging solutions for the first time or is looking to switch to another one, choosing the wrong affordable packaging for small business and startup creates troubles. However, Aman Print & Pack LLP is well-experienced in following quality standards while providing ideal solutions to every brand and every industry.
Increase your sales with the right packaging manufacturer!
